Marketing

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In tune... moving fruit off the shelves

Always in tune with the needs of our retail partners, we excel in the business of Outspan citrus promotions. Because we live and die by our brand, Goldspan's campaigns literally move fruit off the shelves.

Our marketing programmes include in-store promotion with taste testing and active selling. Then, in conjunction with major vodka manufacturer JINRO, we do cross-merchandising on grapefruit, oranges and lemons to encourage small fruit count consumption. Fruit squeezers and bagged fruit also are used to not only increase consumption of small fruit counts, but to develop a home-juicing culture.

Consumer campaigns and nutritional point-of-sale information are employed to encourage an understanding of South Africa.